CBD Marketing 101: How To Stand Out In The CBD Industry
Posted by Zero Friction Marketing on May 27th 2020
Once you have entered the world of CBD, you will learn quickly that understanding how to market your CBD business can come with some obstacles. With laws changing and the interest in CBD rising, it’s important to stay informed with the latest CBD news. This gives you the opportunity to stand out in an exploding industry!
CBD has caught the interest of all groups of people; from pet owners and young adults to those with chronic pain and insomnia. At Doc Patels, we have developed a well-rounded CBD marketing strategy to stand out in the industry. Some of the marketing tools we use include search engine optimization, email marketing, and paid advertising to name just a few.
The Basics Of CBD Marketing:
1. Target Audience
When you are starting your CBD business, you should determine who will be your target audience. A target audience is a particular group of customers who would potentially react positively to your services or products. Once you have established who your target audience may be, then you can develop a better understanding of how to market your CBD product to this type of customer, resulting in successful growth of the company.
Understanding your target audience also gives you the ability to increase your return on investment (ROI) and helps you build strong relationships. When you are trying to figure out your target audience, you should conduct client interviews, market research, and competitive analysis. Once you start gathering this information, you will gain a more precise understanding of who you are targeting.
2. Make your Message Personal
When you start your marketing strategy, whether that might be through CBD Content Marketing or Email Marketing, it’s important to make your message personal. For instance, using the customer’s name in an email campaign helps connect your brand to the individual. When it comes to choosing content that is tailored to your audience, you should think about what relates most to them and what your target audience cares most about. When you write about topics that others can relate to, this helps build a stronger and loyal customer base.
At Doc Patels, our messaging is clear and relatable. We make sure that our target audience is comfortable and feels safe using our CBD products by leading the industry with a team of healthcare professionals that verifies the safety of each and every product.
3. Utilize Social Media to Build a Community
While there are strict advertising rules on CBD, you can still use social media to market your CBD company. For instance, you can create a private group to share your knowledge on CBD and share your CBD products with other individuals that are seeking information on CBD. At Doc Patels, we have several groups for different types of individuals. For example, we maintain a Facebook group dedicated to helping healthcare professionals learn the avenues of the CBD industry. In addition, another great social media platform to utilize is YouTube. You can use YouTube to generate content to show your customers how to use CBD or simple video testimonials from those that have used your products.
While there are many different social media platforms. It is important to fully understand where your target audience is spending most of their time. Statistics show women between the ages of 18-24 years and male users between the ages of 25-34 years are the biggest demographic group of Facebook users. If you are looking to target that age range, then you should absolutely have a presence on Facebook. If not, then maybe your time would be better spent on a different platform. It’s important for your CBD company to learn where it would be most relevant and focus your marketing efforts there.
Overall, there are many opportunities for marketing your CBD business. At Doc Patels, we’ve found that becoming a CBD expert and learning the ins and outs of the industry was the most helpful. Staying up-to-date on the most recent CBD news and laws can completely change your business strategy. Recently, laws and regulations on advertising have started to ease up, and you can stay ahead of your competitors when you’re on top of these changes. We want to share our industry knowledge, and we encourage you to reach out to connect with our experts! If you are in the beginning stages of starting your CBD business, or if you’re looking for a CBD wholesale or CBD private label partner, we can help!